HASA, Inc. to Provide Sales & Marketing Support to Unicel for the Pool and Spa Industry
SAUGUS, California, August 6, 2018 – HASA, Inc., a leading producer and distributor of high quality water treatment products, announced that they have entered into an agreement with Meissner Mfg. Co., Inc. (dba Unicel) to represent Unicel replacement cartridges and grids to the swimming pool and hot tub industries. With this agreement, Hasa’s industry leading sales and marketing team will support and promote the Unicel brand in California, Nevada, Oregon, Washington, Idaho, Utah, Arizona, Oklahoma, Louisiana, Arkansas and Texas.
Headquartered in Chatsworth, California, Meissner Mfg. Co., Inc. is a manufacturer of high quality replacement filter cartridges and D.E. grids. In 1972, small 6 square foot cartridges were the standard. Working with Purex, Meissner pioneered a large 33 square foot filter cartridge -- the first of its kind. Later, 3 units were manifolded together to create a 100 square foot filter, another first and the catalyst for industry wide change.
“We are very excited to have Unicel represented by the Hasa sales force”, said Christine Schaeffer, Vice President of Unicel. She added, “Both of our companies have a long history in the swimming pool and spa industry and have been innovators and industry stewards. We share many common core values.”
“The synergy between Hasa and Unicel will grow exponentially and we believe it’s a great fit” said Rory Manley, President and CEO of Hasa. He added, “We call on many of the same customers and both focus on product quality and outstanding customer service
Hasa will act as the sales representative for Unicel and will call on both distributors and dealers. They will also support the Unicel brand at tradeshows and table tops. Hasa will assign approximately a dozen sales representatives to cover the Unicel territory.
ABOUT MEISSNER MFG. CO., INC.
Meissner Mfg. Co., Inc began in 1956 as a sewing contractor in Dick Meissner’s garage and evolved to engineer the pool industry’s first cartridge made of 100% spunbonded polyester in the early 1960’s. Today, Meissner continues as the world’s largest replacement pool and spa filter element manufacturer and is the only filter element manufacturer that exclusively produces in the USA. The Company is family-owned and a third generation of Meissner’s are currently active in the business
Hasa, Inc. is a leading producer and distributor of high quality water treatment products used to sanitize and maintain water systems, including swimming pools, water tanks and containment vessels for recreational, industrial and municipal end markets. Founded in 1964, the company operates across six facilities in California, Arizona, Washington and Texas.